STONYFIELD ORGANIC: GOOD ON PURPOSE

Stonyfield Organic needed a refresh to their existing “Good On Purpose” campaign to focus on their #1 kids product - portable pouches. I worked with the creative director to concept and execute a campy, charming narrative for our spot. We landed on an insight all parents can relate to - kids begging for fast food whenever you drive by. The idea positions Stonyfield yogurt as the perfect compromise for both parents and kids. We also had a pink donut costume made, which was a massive bonus. The venerable John O’Hurley lent his voice to the project.

We then supported the spot with social content aimed at busy parents.

Art Director: Jason Snyder / Creative Director: Eric Smith / Director: Calyer / Production: Element