MICHELOB GUY
LINKS: D&AD (Wood) , Cannes Lions (Silver), Clio (2x Bronze), Clio Sports Grand Clio, Gold (2x) and Silver, One Show (Merit),
We identified and jumped in on a viral moment featuring Michelob ULTRA, and a golf fan living the brand’s It’s Only Worth It If You Enjoy It mantra. “Michelob Guy” as the internet dubbed him, watched Tiger Woods intently, ULTRA in hand, while the rest of the crowd watched through their phone screens. We created him merchandise, sent him to more golf tournaments, and in tandem with Weiden + Kennedy, created a video for him over a weekend.
COACH RANDEL:
A TEST OF TIME
LINK: 2020 Clio Sports Bronze Winner
We told the story of Coach Randel a beloved member of his community diagnosed with ALS in his early thirties. The film helped the ALS association accrue donations to help cure the terminal illness.
Director: Ben Starkman - Art Director: Shayne Alexander
Michelob ULTRA: Joy Of Rivalries / Award Winning Work / Michelob ULTRA Amber Max: Effortlessly Bold / End Allergies Together: Give & Go / Visa Winter Olympics: Reset Finish Lines / Michelob ULTRA: Joy In One / Twitter Headlines / Grey Goose: Tweeted, Not Stirred / Michelob ULTRA Pure Gold x Tentrr / Bud Light Crisp Launch / Visa Payroll Card Rebrand / Blackout poems