Michelob ULTRA:
Joy In One

In the summer of 2022, it was Michelob ULTRA’s goal to become synonymous with a more casual, fun golf experience, laddering up to their It’s Only Worth It If You Enjoy It brand statement.

My team and I created a video and creative directed imagery to help the brand launch its merchandise partnership with the golf + streetwear fusion brand Devereux. The line, dubbed ‘Golf Bodega’ was made for city golfers who want something to wear on the course, and around town after.

In addition to introducing the collaborative on the brands’ social channels, the video played at a star-studded HYPEGOLF launch event.

 
 
 
 

We launched the Michelob ULTRA golf pack to the world with a whimsical video that encourages people to simply enjoy the day golfing, and not worry so much about their score.

We had the QR code printed on each golf pack can lead people to a contest where they had the chance to caddy for Team ULTRA golfer Brooks Koepka at a PGA event.