STONYFIELD ORGANIC: Organic Originals

 

By nature, Stonyfield Organic buyers are the sort of people who like to dig a little deeper. From this insight, Organic Originals was born. A series of short documentaries about Stonyfield Organic and the people and places behind the yogurt. The films are accessible through a QR code on Stonyfield’s packaging, in addition to living on our website and social media channels.

The first episode of Organic Originals tells the unlikely, and incredibly chaotic, story of Stonyfield’s founding. Future episodes will focus on organic education, and the current farmers (and cows) that form the foundation of our yogurt and our company.

Art Director: Jason Snyder / Creative Director: Eric Smith / Director: Ben Severance / Production: The FERM Studio, Timber + Frame

 
 

I crafted the narrative for the telling of the Stonyfield founding story, from the people who were there.

 

Episode two, “The Promise of Organic” details the challenges young farmers face, and how Stonyfield is helping solve them through organic dairy training and investment.

 

Left: QR code that appears on Stonyfield packaging Right: Video cover page from Stonyfield website