STONYFIELD ORGANIC: MORE TO BELIEVE

 

Stonyfield Organic needed a new direction. In a world of misinformation and seemingly everyone looking to coax every dollar out of your pocket in any way possible, Stonyfield can stand as a beacon for honesty and optimism in a world of “other natural flavors,” “regenerative” farming, and greenwashing in every aisle. More To Believe is a campaign built on the trust behind USDA organic certification, and Stonyfield’s position as a farm school-turned-yogurt-brand that vociferously stands against chemicals in our food.

We launched the campaign with an ad that goes right at the silliness of social media today, and offers Stonyfield as an antidote.

Art Director: Jason Snyder / Creative Director: Eric Smith / Director: Nikki McMorrow / Production: Tomorrow

 
 
 
 
 
 

We partnered with Vox Studios to tell the stories of two Stonyfield direct supply farms, united by their love of animals and the land. they transparently discuss what it takes to become an organic dairy farm, and how Stonyfield goes above and beyond to help make their farms viable businesses. This is the first content piece promoting the More To Believe campaign.