Grey Goose:
Tweeted, Not Stirred

The ask:

Create content that will reach our target, and inspire them to interact with Grey Goose during the holiday season, and think of us first when shopping for gifts.

The solution:

We launched a twitter response campaign that embodied the spirit of the holiday season by asking twitter users to nominate a friend for us to make a custom cocktail based on their preferences we found in their twitter feed.

How we did it:

Filmed a Grey Goose Brand Ambassador making the drinks with recipes he created for the event, and searched the twitter feeds of people nominated in tweets to @GreyGoose on the day of the event. Then we matched the drinks to the best nominee, and created them the video. This was followed up with full recipe information.

Art Director: Shayne Alexander  Production: Click 3x

 
 
 
A reaction from someone we made a recipe for.

Holiday cocktail gifs