STONYFIELD ORGANIC X Ms. RACHEL: O IS FOR ORGANIC

Stonyfield Organic needed a trusted ambassador to help them teach parents why their YoBaby yogurt was a good choice for their toddlers, especially their options with no added sweeteners. There’s nobody parents trust more than kid eyeball magnet Ms. Rachel.

My team at The FERM and I developed the campaign, O is for Organic. The campaign’s goal was to teach parents, in Ms. Rachel’s signature style, the value of organic, while having some fun showing Ms. Rachel’s true personality when on a real organic dairy farm Stonyfield works with.

I was fortunate to write campy scripts for a suite of organic and paid social videos for the venerable tv teacher that promoted Stonyfield’s YoBaby pouches with Ms. Rachel on the packaging. Needless to say, the sold more yogurt pouches.

Art Director: Jason Snyder / Creative Director: Eric Smith / Production: The FERM Studio, Sorrentino Media